About Us
Roscoe Direct is dedicated to simplifying and increasing marketing ROI. We employ technology to streamline the marketing process and strive to improve marketing ROI for small and large businesses alike. Roscoe Direct incorporates simple and proven marketing methods, with easy to use automated systems to execute them.
OUR PRINCIPLES:
1. We firmly believe in the old saying "word of mouth is the best form of advertising". All businesses should take an active approach in spreading the word of mouth about their company by simply staying in touch with existing and previous customers. Our goal is to provide a simple and systematic way of doing so.
2. Targeted marketing is more effective and generates higher response rates than mass marketing. If you are looking to grow your business, you must take an active approach on reaching out to new customers. Mass marketing is typically too expensive and inefficient for most types of businesses. Large corporations invest millions of dollars on market research, customer segmentation and specific consumer-focussed marketing campaigns because targeted marketing has proven to generate higher response rates over mass marketing. Roscoe Direct allows large and small companies alike to target consumers in a unique and personalized way to generate high response rates.
3. Small businesses should have an equal opportunity to take advantage of technology advances, marketing best practices, and incorporate them into their businesses. The world of communication is changing rapidly. Our goal is to incorporate technological advances into easy to use systems to execute sophisticated direct marketing campaings, at a low cost and with flexibility.
4. Effective marketing doesn't have to be complicated or expensive. It shouldn't cost thousands of dollars to experiment with different marketing methods to find the best fit for your company. As we said earlier, word of mouth is the BEST form of advertising, and it's FREE. The rest of your marketing efforts should be based around this principle... Keep your marketing investments as low as possible to accomplish your business goals while maximizing impact to the bottom line. Our customers are able to refine their mix of direct marketing until arriving at the exact results they are looking for, without wasting money on large one-time investments or paying outrageous hourly fees to "marketing consultants".
Roscoe Direct is located in Milwaukee, WI.
Contact us:
By Phone: 414-763-7061
By email: info@roscoedirect.com
Through our website: click here
PRESIDENT: JODY BECKER
Jody graduated from UW Platteville with a B.S. in Industrial Engineering, a degree based around streamlining processes and increasing efficiencies in businesses. His work experience includes 10 years of Regional and National Sales and Marketing Management, as well as General Management with two different manufacturing companies. The first being a relatively small privately owned manufacturing business, and the next a Fortune 500 company. Here, as General Manager of a specialty door manufacturing company, Jody increased sales AND profitabilty by streamlining processes and implementing effective and cost effective sales and marketing strategies.
In 2004 Jody used his experiences to turn his career to a consulting practice for small businesses. His services included general consulting in all areas, with a particular emphasis in sales and marketing. With the world of communication changing very rapidly, Jody saw an opportunity to help his clients take advantage of evolving technologies to execute effective marketing, quicker, simpler and much more effectively than traditional mass marketing methods. This is the foundation upon which Roscoe Direct was created.
Since 2004, Jody Becker has been active in founding the two additional companies below:
Holy Spirits, LLC
(Co-founder) Holy Spirits is a unique cause-based wine company, with a portion of the proceeds going toward charity... particularly, Next Step, a non-profit foundation based in Cambridge, MA that supports young adults with cancer and other life-threatening diseases. And yes, Holy Spirits utilizes Roscoe Direct to execute their direct marketing. Click here or on the picture below to learn more about Holy Spirits Wine.
Healthy House, LLC
Healthy House, LLC was launched in 2011. Healthy House is a company dedicated to making an impact on the environment while helping small to medium sized home service companies and contractors effectively grow their businesses. Healthy House provides turn-key direct marketing to the home services industry, while connecting those companies with homeowners in need of their services. And, of course, Healthy House incorporates Roscoe Direct's marketing technology into the marketing product lineup. Click here or on the picture below to learn more about Healthy House.
